Our Story
We made the snacks we wanted to eat.
Frux started because the snack aisle was broken. Real fruit, real chocolate, ingredients you can read out loud — that's the whole pitch. Here's how we got here.
The aisle was broken.
Walk down any snack aisle and read the back of the boxes. High-fructose corn syrup almost everywhere. Synthetic dyes that color food the way crayons color paper. Long lists of stabilizers, emulsifiers, and "natural flavors" that aren't really telling you anything.
The marketing on the front says healthy, real, natural. The ingredient list on the back tells a different story.
It bothered us. So we did something about it.
So we built it differently.
We started with a single question for every product: would we actually want to eat this? If the answer was anything less than yes, the recipe didn't move forward.
That meant whole strawberries, freeze-dried until they crunch, dipped in real chocolate. Dates rolled with creamy nut butter. Fruit pressed thin into strips with nothing else added. Gummy bears coloured with real fruit, not lab-made dye.
It also meant choosing the right partners — the ones who could make those recipes to the same standard, batch after batch. The photo on this page is from one of our first trade shows, where we put it all on the table and watched people taste it for the first time. That's when we knew this wasn't just for us.
Four ways to snack better.
Chocolate Strawberries
Whole strawberries, freeze-dried for the crunch, dipped in milk, dark, or white chocolate. The fruit is the star — the chocolate just helps.
Date Bites
Dates, nuts, and nothing you can't pronounce. Three flavors, made the way someone's grandma might make them.
Fruit Strips
Real fruit, pressed thin. Four flavors. Nothing else added — no sugar, no syrups, no fillers. Just fruit.
Fruit Bears
95% real fruit. The gummy bear, grown up. Coloured with carrots and hibiscus, not numbered dyes.
What we promise.
Every Frux product holds to the same standards. No exceptions, no "version for retail" cuts, no shortcuts.
- Real fruit and real chocolate as the base of everything we make.
- No high-fructose corn syrup, ever.
- No synthetic dyes — color comes from food, not numbers.
- No artificial flavors hiding behind "natural flavor."
- Allergens clearly labeled in plain English and French.
- Ingredient lists short enough to read at a glance.
A Canadian brand, built by people who really love snacks.
Frux is a Canadian brand run by a small team. We answer our own emails, we taste every batch ourselves, and we still get genuinely excited when a new retailer says yes.
Frux is now available at 500+ doors nationwide — grocery, specialty, and independents — and growing every quarter.
If you tried us at a trade show or a tasting and liked what you ate — that's how this brand grew. Thank you.
